Data Analytics

We provide the tools to structure and analyse data, regardless of its source and in ways that comply with the specific needs of the marketing department. Our tools permit both on-the-fly and historical campaign analysis, product sales analysis, sales performance analysis, as well as distribution channels analysis.

DataCentre CRM software

DataCentres CRM solution gives marketers the ability to access and segment their company's sales, marketing and accounts databases and third party bought-in databases, thereby providing visibility of available data by existing customer, prospect customer and product or service.

Our database software provides comprehensive, highly flexible, drill-down reporting modules, designed for use by non-technical personnel and which enable marketers to carry out counts, statistical analysis and customer profiling from their PC.

Online Campaign Manager

Online Campaign Manager enables marketers to build, manage, and track the results of multiple channel marketing campaigns, using any combination of direct mail, e-marketing, call centre, SMS and web activities.

Measurement Manager

Measurement Manager is a comprehensive return on investment module, which calculates and measures the success of individual and multiple channel campaigns, using variable criteria, and compares them against previous campaigns.