Online Marketing & Analytics

Investment in online marketing has never seen such growth and been under such scrutiny. However the beauty of this channel is that with the right tools everything is measurable and prospect/customer data is relatively easy to capture to create a marketing database.

Honeycomb's tools, such as Email Campaign Manager and Online campaign Manager, enable marketers to integrate digital activities into their direct marketing strategy, using the website as a key customer touch point, driving customers to data capture points and then tracking their behaviour going forward.

CMS software

We offer a unique licenced CMS solution called 4DSite which combines the ability to create a website with personalised content delivery, sophisticated data capture and manipulation services and automated outbound marketing tools.

As a result this means a marketer can now create a website which, once a visitor has registered, has the ability to turn that visit into an ongoing personalised dialogue with that individual, based on multiple attributes gathered from the registration process and subsequent online behaviour.

The benefit of this to marketers is that they can create automated or tactical communications using email, sms, direct mail or a call centre, which are personalised and highly relevant to the site visitor and have multiple calls to action, all of which increase the likelihood of a further response such as a purchase, request for meeting etc.

DataCentre CRM software

DataCentre gives marketers the ability to track all online interactions as well as responses to emails in terms of click throughs, site visit, page visit, downloads, purchase and so on. This has been achieved by integrating the Campaign Management tools in DataCentre with Digi Stats our web stats package to create a great Online Campaign Manager tool.

Email Campaign Manager

Email Campaign Manager enables marketers to handle volume e-marketing campaigns from their PC. Non-technical marketers can upload or create html, multipart or text format emails, and personalise them using a wide selection of fields.

Email Campaign Manager sends anything from tens to millions of emails, automatically tracking the views and click-throughs, and managing bounce-backs. Full reporting allows users to view the status and success of an email campaign in real-time, as well as generating lists of all those who viewed or clicked-through on any link for follow-up.

Email Campaign Manager also manages opt-ins and unsubscribes to ensure compliance with existing UK and European e-marketing legislation.

Website Tracker

Website Tracker permits the linking of website visitor activity with e-marketing to enable marketers to drive more visitors (from the marketing database and from website registrations) back onto the website in a targeted, intelligent way and track their subsequent behaviour.

DataQ

Our proprietary online consumer survey software which allows marketers to:

• Create online questionnaires.
• Automatically feed responses back into DataCentre.
• Implement ongoing profiling.
• Overlay responses with other data sources.
• Deliver further targeted communication programmes to survey respondents.

All vital stuff if marketers want to keep in touch with their customers needs and plan future activities around them.