Retail

Our experience within the retail sector includes working with retail chains, e-retailers and manufacturers whose products are sold solely through retail channels.

All are seeking to improve their understanding of their customers, their habits and preferences, and many are looking to establish a dialogue with their customers to maximise spends and retain loyalty.

DataCentre can help retailers to:

• Create a single view of all customer data, including demographics, geography, purchasing history, customer value, marketing history, marketing responses, interactions with touch points (website, store, etc), drive time, etc.
• Define exactly who their customers are.
• Understand the true lifetime value of each customer or groups of customers.
• Respond to customers, based on their preferred means of communication and changes in buying habits.
• Create loyalty and increase market share.

For our Oddbins case study click here.